This seller dashboard was built for an eCommerce aggregator managing 500+ Amazon and Shopify stores. Sellers needed one unified interface to monitor performance, manage inventory, and act on alerts across all their stores simultaneously.

The Challenge

Sellers were logging into 3-5 different platforms daily, copying data into spreadsheets, and missing critical stock alerts. The fragmented workflow cost an estimated 3 hours per day per seller.

My Approach

Embedded with 8 power sellers for 2 weeks, shadowing their daily workflows and mapping every tool they used. Created a workflow map identifying 23 pain points. Prioritised with a RICE framework and designed MVPs for the top 8.

Solution

Unified dashboard pulling live data from Amazon Seller Central, Shopify, and advertising platforms. Designed an intelligent alert system for stockout risks, negative reviews, and ad budget depletion. Built a visual order management flow with drag-and-drop fulfilment status.

Results

• Daily workflow reduced from 3 hours to 45 minutes per seller
• Stockout incidents reduced by 64%
• Platform became the #1 requested feature in the client's enterprise contracts