HealthTrack is a full-featured mobile health app designed for both iOS and Android platforms. The goal was to create an intuitive experience that motivates users to build healthy habits through seamless tracking and beautiful data visualisation.

The Challenge

Users of existing health apps reported feeling overwhelmed by data-heavy interfaces and abandoned them within 2 weeks. The challenge was to design an app that is both comprehensive and delightfully simple to use daily.

My Approach

I led end-to-end UX research including user interviews, competitive analysis, and usability testing with 25 participants. Key insights revealed users wanted a "dashboard at a glance" and personalised daily goals rather than raw stats.

Solution

Designed a card-based home screen that surfaces the most relevant metrics, a one-tap habit logging system, and an intelligent goal-setting flow using progressive disclosure. The design system was built in Figma with Auto Layout for seamless handoff to development.

Results

• 42% increase in Day-7 retention vs. previous version
• 4.8★ rating on App Store post-launch
• 30% reduction in support tickets related to onboarding